small business, small business marketing, marketing tips, small business tips, short-form videos, inbound marketing

If you own a small business, you understand how difficult marketing can be. Everyone seems to be competing for attention, and it’s hard to stand out from the crowd. 

It’s always a good time for business owners to think about the most effective small business marketing srategies.  Maybe your messages aren’t getting through as well as they used to. It could also be that business appears to be stagnate. There is always space for development, whether you have been in business for 3 months or 30 years. 

Here are a few small business marketing strategies to help you stand out:

 

1. Champion Social Responsibility

Consumers rely on trust more than ever before when determining whether to do business with a company. Consumers’ trust in businesses is often influenced by brands that support social responsibility and take a stand on crucial issues, such as fair labour treatment or safe environmental policies. 45% of firms intend to boost their spending in social responsibility by 2022, making it an important marketing tip to consider.

 

2. Never Forget Inbound Marketing

Inbound marketing focuses on meeting customers where they are already. Using the strategy adheres to the “attract, delight, engage” concept, helping you in creating content suited to your various audience segments at their respective stages of the buyer’s journey. 80% of marketers intend to maintain or raise their inbound marketing budget, and 11% expect it to be their largest investment in the coming year. 

Growing a firm revolves around increasing consumer awareness, therefore inbound marketing remains an important marketing technique for both small and growing businesses.

 

3. Create More Short-Form Videos

Short-form video is the second most effective media format; 31% of marketers now invest in it, and 89% marketers aim to continue or grow their investment in short-form video by 2022. Marketers believe it is also a worthwhile investment for lead creation. 

This trend shift corresponds to audiences’ considerably shorter attention spans, thus shorter forms of content get directly to the point and allow audiences to ingest and then move on. TikTok’s popularity stems from its reliance on short-form video.

 

4. Let Customers Hear From You

Consumers will hear audio from businesses more than ever before in 2022, whether it’s a podcast showcasing your company’s founders or multiple Twitter Spaces discussions about business-related issues. Many marketers want to invest the same amount or more in audio content and podcasts in 2022.

 


 

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