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Exactly how important is Instagram’s ‘link in bio’?

Instagram only gives users one clickable link on their profile: their link in bio.

But did you know you can turn this single link into a home for all your important links?

It’s a huge traffic-driving hack, and one that many people are missing out on.

We like to use where you can add all the important links in one page or by Later, which has it all: unlimited buttons, a clickable version of your Instagram feed, a Shopify integration so you can tag products, social links, and more.

So why is it important and how does it benefit businesses? 

There are a number of reasons you should be using a link in bio tool on Instagram. We’ve narrowed it down to the top six.


Drive Traffic Outside of Instagram

The number one benefit of using a link in bio tool is the ability to drive traffic outside of Instagram. Whether it’s encouraging your audience to read a full article, shop the look, or to sign up for an event.


Support Your Brand Identity 

A link in bio landing page is like a mini-website for your Instagram account — and it’s a great opportunity to bring a visual pop of personality to your social channels.


Highlight a Specific Campaign or Video 

When you use a link in bio tool, you set the stage. You have the choice on what you want to highlight and how.


Drive Product Sales

If you want to turn your Instagram followers into paying customers, using a link in bio tool is one of the best ways to do it.


Learn What Makes Your Audience “Click”

With a link in bio landing page, you can collect and track insights beyond Instagram’s built-in offerings.

You can see exactly what attracts your audience and makes them click.

And this is valuable audience interest information – you can use data to help inform your Instagram strategy.

You may learn that your audience loves clicking through to read blog posts on a specific topic and not so much another.


Cross Promote Your Other Social Channels

Last but not least, you can use a link in bio landing page to cross promote all your social media channels.



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