content creator, become a content creator, social media manager

Is it possible to quit your job to become a content creator? The answer is Yes!

The creator economy is thriving, and becoming a full-time content creator will be a credible (and lucrative) job in 2022. 

However, it takes more than one viral post or catching the latest TikTok fad to achieve success. 

Here are a few indicators that you’re ready to become a full-time content creator:


You Have a Clear Vision and Niche 

It will help you develop relevant content, attract the correct followers, and grow an engaged community if you have a defined vision and niche. 

But, more importantly, it provides you with something to refer to anytime you hit a mental snag. 

Always keep in mind WHY you’re doing it in the first place.


You’ve Developed SMART Social Media and Business Goals 

Before you start making movies, taking images, or writing blog pieces, you should set SMART goals. 

You’ll be able to forecast where you want to be, make informed decisions about your social media strategy, and gain a clear understanding of what constitutes “success.” 

Setting SMART goals will serve as the cornerstone for your whole content strategy, whether for the year or for a specific campaign.


You’ve Built An Engaged Community – Regardless of Its Size!

Here’s a little secret: you don’t need millions of followers to make a living as a content creator. 

What counts most is that you’ve built engaged communities that interact with your posts, click on your links, and support your non-social content, such as blogs and newsletters. 

So, how can you create a thriving digital community? 

  • Appear on camera and communicate with your audience, whether through tales or livestreams. 
  • Create instructional or amusing content that showcases your personality, such as carousel posts, blogs, extended form films, or meme content. 
  • Respond to comments and direct messages! Listening to what your community has to say on social media might help inform your content strategy.

You Have Writing, Editing, and/or Design Skills

It should go without saying that being able to write, edit, or design is a highly valuable skill in the realm of content development. 

This can apply to long-form content such as YouTube videos or newsletters, as well as short-form content such as TikTok videos or Instagram captions. 

You don’t have to do them all, and you don’t have to be an expert, but having a reference point for the quality of your content helps. 

Even more critical, keep an eye out for emerging trends and capitalise on those that are relevant to your brand.


Your Content Calendar is Organised and Consistent

The final sign that you’re ready to work as a full-time content creator? 

Your content calendar is well-organised and regular, making it simple to grow on social media, convey your narrative, and effectively promote campaigns or launches. 

You can use social media management solutions to: 

  • Plan your social content from a single location 
  • Schedule your posts to go live across many platforms 
  • Analyse your content’s performance and use it to inform your plan.


Remember: being a full-time content creator will take time. And it takes more effort than a single viral post. 

However, with a solid goal and plan in place, as well as an engaged community and several revenue streams, you’ll be well on your way.




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