Increasing engagement on any social media channel can be tricky. Luckily, TikTok is thriving with daily active users, engaged consumers, and creative content.
Here are five ways you can increase your TikTok engagement:
1. Use the Q&A feature
Last year, TikTok released a new feature that lets creators add question and answer sections to their profiles. This function is available to all users and can be found under your bio.
Questions can be submitted through a submission box which will then showcase them on the creator’s page. Users can also like comments within this window.
Once questions are posted, the creator can reply to them with a video. This is a great way to create highly-relevant content for your followers and increase engagement.
2. Reply to comments with video content
We all know interacting with your audience through comments and messages is an important part of boosting engagement. While many social platforms restrict comments to text only, TikTok has introduced video replies to its list of features.
Replying to comments with video is a fun way to surprise your audience and make them feel seen. They will appreciate that you are personally responding to them and interacting with them through the platform.
Plus, it opens up lots of opportunities for humour!
3. Use analytics to inform new content
TikTok analytics offer a wealth of insights into who is watching your content and how they engage with it. This information can help you to create new, unique content that you know your audience will love.
Start by understanding the demographics of your viewers: their age, gender and location. Knowing this information will help you share relevant content that appeals to them specifically.
You can also use analytics to see which of your videos are most popular, and what type of content is resonating with your audience. This information can help you to create more of the same, or experiment with new genres and styles.
Once you have a good understanding of your audience, it’s time to start engaging with them.
Like and comment on their posts, reply to comments and DMs, and follow accounts that you like and relate to. This will help expose your account to a larger audience, and others will be more likely to interact with your content as well.
4. Leverage Stitch and Duet features
Stitch and Duet are two completely unique features only available on TikTok. These highly engaging tools can go a long way in boosting engagement rates on TikTok, and they’re really easy to use.
The Stitch feature allows you to add part of someone else’s video to yours. Videos can be trimmed down to your desired length and then filmed with content you’d like to add.
The best way to use this feature is to ask a question in your video that will encourage people to Stitch with you. This will help increase engagement and start conversations with other users.
The Duet feature lets you add your content to another user’s video. Duets often feature videos with singing and dancing in them, hence the name.
In a Duet, both videos will play side by side on the app so you can see both videos at the same time. These are also great for reaction videos, imitation videos and skits.
Duet chains have also been growing in popularity. A Duet chain happens when multiple users create a Duet together. The more creators that join in, the more popular the chain becomes. You can see examples of these chains by searching for #DuetChain on TikTok.
5. Engage with other users
According to TikTok, 21% of users feel more connected to brands that comment on other people’s posts. An additional 61% like it when brands participate in a trend.
If you want to boost your TikTok engagement rates, start by engaging with other users. Comment on their videos, like their posts and reply to their comments.
This will help you build relationships with the community and create a more personal connection with your followers.
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