Social media has progressed. A lot. We’ve moved on from simple status updates to selling items and developing digital communities!
While new social media features and trends might feel endless, they also provide you with the chance to experiment and engage with your audience in new ways.
So, what can we expect in 2022? Let’s get started!
The creator economy will skyrocket
The creative economy is currently worth more than $100 billion, and several platforms, like TikTok, Instagram, Pinterest, and even LinkedIn, have begun to actively engage in creator markets and creator tools.
These tools assist creators in connecting with their audience and collaborating with brands.
As social media platforms expand into e-commerce, it makes sense to invest in creators who drive interaction, create engaged groups, and promote items.
Think again if you thought the creator community was oversaturated.
There are thousands of creators who have seen tremendous development in only a year or two — they simply identified and committed to their niche.
Short-form vertical video is here to stay
Because of the development of TikTok and Instagram Reels, short-form vertical video has exploded!
Video content is not just an appealing form of storytelling and a tool to generate revenue.
We’ve seen brands and creators utilise video to engage with their audiences on a deeper level, highlight goods, and raise awareness about causes that are important to them in just the last year.
This year will witness the emergence of many new trends and innovative material, whether it’s fun editing transitions or in-depth lessons.
Memes, memes, memes
Memes are an great way for businesses and creators to interact with their target audiences and participate in trending topics.
And the greatest thing is… They don’t have to be fancy.
Memes are definitely here to stay, and the more creative or quick you are, the better.
Social media posts as a form of currency
Is it true you can pay for a product with a social media post? Yes, and this social media trend is only getting started.
Customers may get free products from businesses just by posting on social media.
For example, a brand allowed customers to pay for their product using “TikTok currency.” This video alone received millions of views.
The business gained brand visibility and free user-generated content while TikTokers received free products. Now that’s a win win situation!
These sorts of advertising may take off once the world reopens and businesses begin to schedule in-person events. Keep an eye on this!
Brands let loose on TikTok
TikTok was the popular kid on the block in 2021, and it won’t be any different in 2022.
TikTok, which has over 1 billion monthly active users, is a place for anybody and everyone — with a less filtered and manicured atmosphere than Instagram.
Brands that have shifted to TikTok, such as The Washington Post and Ryanair, have been able to tap from the platform’s joyful, quirky, and daring side.
And, with 60% of TikTok users being Gen Zers (the ultimate trendsetters), we anticipate more businesses letting loose and attempting to get into that market.
TikTok allows businesses to be more informal and creative. And while a new feature or trend might be intimidating, it allows you to experiment and find what works best for your individual audience and goals.
The “No Filter” feed takes over
Creators and businesses alike are abandoning the flawlessly curated feed look in favour of sharing less filtered and more in-the-moment content.
This trend aligns with the increase of authenticity in recent years, which has resulted in a shift in the sort of information shared on social media.
We anticipate that in 2022, businesses and creators will spend less time perfecting their image and more time cultivating deeper relationships with their audience.
So, whether it’s sharing more meme material or using in-app buying tools, we’re keeping an eye on these ten social media trends.
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