Social Media Updates your NEED to know
We’ve put together quick bites of social media goodness for you to intake and share with your network.
Because we understand! You’re probably too busy scheduling content and engaging with your followers to sit down and read about the latest Meta algorithm updates or how brands are utilising TikTok. But, hey, you should also make time to learn about new ways to improve your social media strategy. So, here’s the latest on social media updates.
Broadcast Channels feature
Recently, Meta announced a new Broadcast Channels feature that will enable creators to send short updates, polls, and other forms of engagement directly to followers via Messenger. It will be available on Facebook as well as Instagram.
“Creators can use broadcast channels as a casual, quick way to keep followers up-to-date,” Meta said in the announcement. “They can use text, photo, video and voice notes to share their latest updates and behind-the-scenes moments and even create polls to crowdsource fan feedback. Only creators can send messages, while followers can react to content and vote in polls.”
This feature is still in the works, but it offers brands and creators an intriguing direct messaging option.
Meta tests paid verification program
Meta has started testing a paid verification programme called ‘Meta verified’ on Facebook and Instagram. It is a subscription-based service that allows brands to gain special authentication through the use of a social network badge. This programme is said to increase brand trust among their audiences while also providing additional support from Meta.
TikTok
New topic-specific feeds
TikTok is testing topic-specific feeds such as Sports, Food, and Gaming. Consider it a more targeted For You Page that eliminates the need to search. It’s an intriguing move that makes TikTok feel even more like flipping through the channels on TV — albeit with a little more focus.
YouTube
New: reply with a video
YouTube maintains its focus on its Shorts feature by announcing that creators can now reply to a comment with a Short — a feature that is directly similar to TikTok. So, instead of responding with a text response or a link, you’ll be able to easily create an in-line video to help keep the context chain intact.
LinkedIn improves ad targeting and shares B2C tips
LinkedIn has expanded their ad targeting options, allowing brands to reach the right audience based on their interests and maximise their LinkedIn ad spend.
“With 90K+ Product Pages, 6.1MM Service Pages, and interactions on Linkedin Pages increasing 48% year over year, we know brands and members are turning to LinkedIn to showcase their products and services, igniting interest and engaging with buying committees.” – LinkedIn
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