It’s time to step up your social media strategy and start using Pinterest for business!
Why? Because this mostly untapped social resource could be ideal for showcasing your brand and business to a highly engaged, niche market that’s ready to spend.
Over 200 million people use Pinterest on a regular basis, all looking for and sharing useful and inspiring ideas.
Pinterest for business is ideal for promoting products and services because it is frequently used as a source of information by many users who are about to make a purchase.
With 40% of Pinterest users having a household income of $100k+, there’s a vast market with plenty of money just waiting to be introduced to your brand!
Ready to get started? Here’s how to use Pinterest for business:
Why Use Pinterest for Business?
Pinterest is a social media platform where people can get ideas and inspiration for their hobbies and interests.
Every concept is represented with a Pin, which is a picture that Pinterest users can find and save. Pinterest is great for boosting traffic and sales since pins can link back to websites.
Pins also help customers find more information about things they’re interested in buying, which is very beneficial to businesses.
When using Pinterest for business, always include a link to your website with each pin – whether it’s a blog post, an online store, or your company’s website.
Adding links to pins makes it very simple for a Pinterest user to learn more about a pin that has piqued their interest and even purchase it.
Pinterest generates 3.8 times more sales than other platforms, with 87 percent of Pinners having made a purchase as a result of the platform.
However, when compared to Facebook and Instagram audiences, Pinterest’s 200 million monthly users may not be a social media powerhouse. That’s why it’s crucial to look at who’s on Pinterest and see whether they’re the same people as your target market!
So let’s start by taking a closer look at Pinterest’s audience:
Out of Pinterest’s global audience, 66% is female aged 25-54.
Fashion, food, car, interiors, and travel are among the most popular interest categories on Pinterest, thus there are touch-points for a wide range of consumers.
According to a recent survey conducted by Pinterest, 93 percent of Pinners use Pinterest to plan purchases, and 40% of Pinners had a household income of $100k+.
For businesses, this translates to a large number of people who are ready, willing, and able to spend money depending on what they find on Pinterest.
If your targeted market is on Pinterest and you aren’t using it as part of your marketing strategy, you could be missing out on opportunities to reach out to new customers every time they log on!
Instead of thinking of Pinterest as a social media platform, consider it an image search engine.
If you’re a travel agency, you’ll want to make sure your photos show up in this search.
The Search tool is the first step for Pinterest users looking for more information about their hobbies and the products they want to buy.
When a user types a search term into the Search bar, Pinterest returns the best results for that keyword, similar to how Google does.
The world of Pinterest revolves around Pins, which are high-quality photos. You can make a pin without linking to a website, but if you’re using Pinterest for business, it’s strongly suggested that you do so.
Every Pin can be linked to the original website, such as an online store, magazine, blog, or company website. As a result, having eye-catching Pins with relevant captions is the most effective approach to grow your business’s Pinterest following!
To truly build a strong Pinterest media library, you should also gather and store Pins from other Pinterest users and websites that you visit.
This will not only benefit your followers, but it will also help you!
Your Pins are saved in Pinterest Boards. Having a collection of boards to organise and categorise your Pins as a brand or business allows your followers to effortlessly search, find, and follow the boards that interest them.
If you were a travel company, for example, you could want to build boards for each of the major destinations you cover, or dedicate a board solely to travel vacations.
Using your boards to create these categories is a simple approach to help your audience find the information they need and encourage them to look at your other boards for more.
We hope this blog has helped you to take the first steps towards using Pinterest for your business. If you do’t have the time to juggle all the different social media platforms, be sure to get in touch and we’ll help you out! E: firstname.lastname@example.org
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