Compared with its rivals, Twitter is a comparatively small platform with around 300m monthly users, and it has never experienced the exponential growth of say TikTok or Instagram. But it is considered influential, and is widely used by politicians, world leaders and businesses.
When he first announced his intentions to buy Twitter, Musk said he wanted to open the platform up to more “free speech” and less moderation – a tricky line for any social media firm to walk and keep in line with various regional regulations and laws on hate speech.
While the news is undoubtedly good for Twitter, whose shares rose by 20% after the lawyer’s letter was revealed, Musk may decide to turn the platform into a very different kind of playground. This could alienate its current fans – but also bring in a whole new crowd. Either way, CEO Parag Agrawal is probably dusting down his CV.
Watch this space for all the deets!
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