Britain Unites
Britain Unites was a nationwide initiative to thank our NHS heroes, from the UK’s tourism industry.
What Is Britain Unites?
An online directory of all the freebies and discounts available for NHS staff to enjoy at attractions and venues around the UK, during the pandemic. Visit http://www.britainunites.co.uk
for more info.
What We Did
The team at That’s The Ticket worked completely voluntarily to put together and launch the initiative, engage DMOs and partners, build the directory and then activate media coverage.
Results
The directory launched on 1st August 2020 and received coverage in The Guardian, Metro, Evening Standard, UKinbound, TTG Media and many more within the first week. The directory was also visited over 34,500 times within this time. To the right you’ll see the launch commercial for Britain Unites.